“WHAT A TIME TO BE ALIVE”
As soon as the tracklist for Drake and Future’s rumored collaborative mixtape What A Time To Be Alive leaked on Twitter, the internet hype machine began firing on all cylinders. When Drake uploaded the cover art to Instagram, he catapulted What A Time To Be Alive from the shadow realm of hip hop fantasy into the bright spotlights of today’s social media. The 11-track mixtape premiered on and was released exclusively through Apple Music, which is clearly reaping the rewards…